New, innovative products are the result of intensive work, often over a lengthy period. Such labour merits to bear fruit once the product has been released on the market. It would be a pity if this new product was imitated or copied by competitors. Protection of one's own new technical invention, special product design, or sucessful trademark from copies and imitations can be offered by a timely registration under intellectual property rights for business and commerce - such as patents, utility models, trademarks, and designs. Common to all industrial property rights is a right of prohibition, i.e. third parties can be prohibited from using the protected product, or a registered trademark respectively. That leaves the question which one of the industrial property rights is suitable for a new product: A patent? A trademark? Or perhaps a design? For optimal protection of your products we offer you extensive individual advice and active support on how to attain and enforce your protective rights.